How to Pick a Software for Your Business: A Guide


All entrepreneurs are on the hunt for that special software that will take their business to the next level. Though software can only take you so far (remember technology is only as good as a business is), there are a few guidelines you should follow to find ‘the one’. When it comes to buying software for your business, it’s all about the timing and the details. You should be prepared to roll up your sleeves and get well-acquainted with your particular business model, strengths, and workflows to find the perfect fit in software.

Step 1

Focus on your business, your sales, delivering your service, or developing your product. Million-dollar businesses were once just scrappy entrepreneurs like yourself but they got to where they are by constantly moving inventory. You should do the same. Don’t waste time looking for software too early in the game. Find your footing first with homegrown tools like Gmail and Google Docs. A software solution will not be able to save a weak or unviable business no matter how cutting edge or smart it is.

Step 2

Evaluate your needs by tracking your processes, operations, workflows, management guidelines, and communication. Work on identifying strengths and weaknesses in your company. Where could you use the boost a software will give you? Depending on your business, this will look a little different for everyone. Identify areas where software can help you save time and resources, eliminate errors, and iron out kinks in the business. Keep working on and resolving underlying issues as you hone in on tools and applications that will address your specific needs.

Step 3

Find out what companies like yours are using. All your infrastructure decisions should be rooted in what peers in the same industry are doing. Make a list of the top contenders in software and start reading reviews online to assess customer satisfaction. Always use a trial version if it’s offered before putting down your money.

Step 4

Pay for the real thing. Don’t look for knock offs or cheaper solutions just to save money. Though start-ups aren’t cash flow positive in the early stages, investing in a good software solution is the right business decision and will help you scale your business.